With Travel on Pause, Airbnb Looks to Long-Term Stays

Faced with its toughest test yet, the home-sharing platform is looking to stays of 28 days or more

Airbnb logo on a calendar
Longer-term stays accounted for one in seven room nights in 2019 on Airbnb's platform. Airbnb

For a brand that started out renting air mattresses, Airbnb’s business has grown substantially. It’s best known for its accommodation listings, ranging from an apartment in Downtown Brooklyn to Barbie’s Malibu Dream House. In recent years, it’s also developed an experiences business, which sends travelers on activities like accompanying cattle herders in Kenya or stargazing in California’s Death Valley.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.