Weedmaps Lights Up 4/20 With a Return to Live Events and an Original TV Show

The brand pivots from the livestream parties of the past two years of lockdown

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Long-time consumers will drive the market on 4/20, the most revered day on the cannabis calendar, according to a recent study. It’s a day when loyalists are likely to break the bank on pricey products and perhaps hit one of the many weed-themed festivals returning to cities across America.

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