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Stripping away the hype and looking past the promotional frenzy that dominates April 20—also known as the Black Friday of cannabis retail—there’s a low-key, tried-and-true buyer who will continue in 2022 to be the backbone of this seminal spring holiday.
This knowledgeable, long-time consumer will propel the industry—helping to boost its sales by 130% over a typical April day—with his splurge buys on premium weed.
According to cannatech firm Surfside, male cannafans between 35 and 49 years old who double down on the dankest flower and pre-rolls are responsible for the bulk of the sales volume on 4/20.
The day, with origins in teenage stoner shenanigans from the 1970s, has been called the weed world’s Super Bowl, July Fourth and New Year’s Eve rolled into one iconic cash register-ringing event.