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Anyone who has suffered from tennis ankle, air guitar back, scrolling finger or bicycle seat butt can relate to a character named Randy Falcon, the star of a new ad campaign for cannabis brand Cheeba Chews.
Except those are fake ailments, with Falcon appearing as an accident-prone comedic narrator in a long-form video inspired by classic Saturday Night Live skits.
The spoof targets Big Pharma commercials with a host of made-up symptoms—birdwatching neck, pickle jar-opening wrist—to introduce a product specifically designed for pain relief.
The delicate dance for Cheeba Chews—and all brands in the space—comes in making medical assertions about the product, which is verboten under marketing guidelines for cannabis.
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