Weathering the Economic Downturn Storm so Your Brand Emerges Intact

Be diligent and prepare for the good times that will eventually return

a storm cloud striking down dominos as a person runs toward it
Though the pandemic is knocking down everything we thought we knew about advertising, there is a way to persevere. Getty Images

Warren Buffett once said, “Only when the tide goes out do you discover who’s been swimming naked.” And with the economic downturn upon us, low tide has arrived.

Warren Heffelfinger is the CEO of Ingenio based in San Francisco.