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Derek Jeter’s retirement from the New York Yankees in 2014 inspired some of the most memorable sports advertising of that year, from Jordan Brand’s “Re2pect” campaign to Gatorade’s “Made in New York” spot.
Now, with the Yankees set to retire Jeter’s number 2 this Sunday in the Bronx, it gives marketers another chance to celebrate one of sports’ most marketable stars.
And right on cue, here is Budweiser—a Major League Baseball sponsor—with a stirring two-minute video tribute to the Captain, featuring people “retiring” numbers 2’s all around New York City.
“This Bud’s for 2,” created by VaynerMedia, will run on Bud’s social channels and in paid digital starting today.