Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, breaking today.
If the retiring Jeter is looking for a new career, he can get a job on Madison Avenue, since he wrote some of the copy here and even suggested the Frank Sinatra song that serves as soundtrack for the ad, by TBWA\Chiat\Day in Los Angeles.
Molly Carter, Gatorade’s senior director of consumer engagement, gave Adweek a preview of the commercial, which shows Jeter surprising fans outside Yankee Stadium to the tune of Sinatra’s “My Way.”
After penning an open letter announcing his retirement this spring, the Yankees captain himself suggested a spot showing him thanking Yankee fans, said Carter.