Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Respect. That’s what Derek Jeter of the New York Yankees is about. Everyone from Tiger Woods and Michael Jordan to Yankee haters tip their caps to Jeter in an epic 90-second commercial from Nike’s Jordan Brand that breaks during Fox’s broadcast of the MLB All-Star Game Tuesday night (7:30 pm ET).
Nike’s Jordan division gave Adweek an exclusive preview of the celebrity-filled spot saluting its longtime endorser, who’s retiring after the 2014 season. The classy Jeter is no Alex Rodriguez.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in