Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It’s easy to look at Instagram posts from Cannes Lions festival attendees and wonder what exactly they did while there. Drink rosé on a yacht? Listen to a meditation guru? And why, exactly, do companies need to be at the festival. You’ll have to ask people from your company who attended for some of those answers, but GroundTruth, the festival’s Wi-Fi provider, can give you a peek into where attendees actually spent time.
Using location data for roughly 16,000 attendees collected from the Wi-Fi network at Cannes, GroundTruth used “an anonymized format” to build a heat map of where they went during the festival, according to a spokeswoman for the company.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in