Volkswagen’s Cute New Ad Star Is the Toughest Baby Ram in All the Land

But then he meets the T-Roc SUV

For the global launch of Volkswagen’s T-Roc SUV, adam&eveDDB and DDB Berlin/Hamburg joined forces to produce this quirky piece of work.

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@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.