Voice

How Volkswagen Just Squandered 55 Years of Great Advertising

Emissions deception flushes decades of hard-earned goodwill

Headshot of Edward Boches
By Edward Boches

September 29, 2015

"This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn't have noticed it; inspector Kurt Kroner did."

Headshot of Edward Boches

Edward Boches

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