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Ever since the Beetle rolled into the U.S., confounding and exciting the American auto driving public, on Jan. 17, 1949, people have come to love Volkswagen.
To celebrate 75 years in America, Volkswagen is telling visual tales about the history of the brand and its ardent fans.
The campaign, “An American Love Story,” by independent agency Johannes Leonardo, is a tribute to the brand’s impact on America and the country’s impact on the brand.
A 60-second version of the spot, which will air in the third quarter, will be the brand’s first national Super Bowl spot in 10 years.
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