Volkswagen Kicks Off 75th US Anniversary Campaign With a Super Bowl Ad

The 15-second teaser focuses on the initial release and reception of the Beetle in America

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In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country’s most recognizable brands.

To mark the start of its 75th U.S. anniversary celebration plans, the brand has released a teaser for this year’s Super Bowl campaign, which will focused on the initial response it received upon the release of its iconic car, the Beetle, in America.

The 15-second black and white teaser film named “Arrival” features a few mages from the streets of New York with reaction shots of people as one of the Mark 1 cars drives by.

Over the footage, a narrator explains that “the Beetle arrived in America at a time when bigger meant better.



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