Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What greater sorrow is there than driving out of a mechanic’s shop, full of optimism that you’ve successfully marked a major task off of your to-do list, only for your car to make squeaking, screeching, shrieking noises before you make it home?
One-size-fits-all auto care isn’t always the answer. Sometimes you’ve got to get a little more specific to find the cure for what ails your vehicle.
Leaning into the more humorous side of auto care, Volkswagen (VW) has teamed up with its retained creative agency DDB Paris to release a short series of 15-second spots that emphasize the importance of proper maintenance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in