Vodafone’s Christmas Game Lets People Catch Elves in AR

An augmented reality game gives people in the U.K. the chance to win over 60,000 prizes

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

For the second year in a row, telecom company Vodafone is celebrating Christmas with its “Elf and Seek” campaign that allows people across the U.K. to play an AR game for the chance to win a variety of prizes.

Created by Denstu UK&I in 2022, the Elf and Seek game allows people to catch digital elves for the chance to win thousands of prizes, including Nintendo Switch consoles, Lavazza coffee machines, a trip to Tenerife in the Canary Islands and more.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in