Vodafone’s Christmas Game Lets People Catch Elves in AR

An augmented reality game gives people in the U.K. the chance to win over 60,000 prizes

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For the second year in a row, telecom company Vodafone is celebrating Christmas with its “Elf and Seek” campaign that allows people across the U.K. to play an AR game for the chance to win a variety of prizes.

Created by Denstu UK&I in 2022, the Elf and Seek game allows people to catch digital elves for the chance to win thousands of prizes, including Nintendo Switch consoles, Lavazza coffee machines, a trip to Tenerife in the Canary Islands and more.

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