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A little girl turns to Vodafone U.K.’s network to help her capture proof that Santa exists in the telecommunications company’s Christmas advert.
As the U.K. arm of the network continues to build its “Feel the Connection” brand platform, the multiplatform campaign from Ogilvy U.K. will be led by a 30-second TV ad that focuses on the importance of connection during the holiday season.
Released Nov 3. the 30-second ad features a girl called Lilly who sets a trap to capture pictures of Santa on her wireless camera, monitored by her toy Elf and her parent’s phone, which she checks regularly.
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