Vodafone UK's Christmas Ad Sees a Little Girl Set a Trap for Santa

Head of brand Maria Koutsoudakis discusses the campaign intention and maintaining consistency globally

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

A little girl turns to Vodafone U.K.’s network to help her capture proof that Santa exists in the telecommunications company’s Christmas advert.

As the U.K. arm of the network continues to build its “Feel the Connection” brand platform, the multiplatform campaign from Ogilvy U.K. will be led by a 30-second TV ad that focuses on the importance of connection during the holiday season.

Released Nov 3. the 30-second ad features a girl called Lilly who sets a trap to capture pictures of Santa on her wireless camera, monitored by her toy Elf and her parent’s phone, which she checks regularly.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in