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Denstu Group has promoted André Andrade to the role of chief executive (CEO) for Europe, Middle East & Africa (EMEA). He will now oversee the integrated growth strategy and business execution for the network within the region.
Andrade will join Dentsu’s community of regional CEOs, which is overseen by recently appointed group chief operating officer (COO) Giulio Malegori. He will also sit on the Dentsu Group executive management team.
Andrade succeeds Malegori, who previously held the role of CEO for EMEA.
The executive originally joined Dentsu (then Aegis Media) in 2004 as CEO for Portugal before moving to Madrid in 2011 to take on responsibility for Spain.