This Virtual Toy Museum Celebrates 90 Years of Fisher-Price

Mattel-owned brand's Instagram experience also has a digital gift shop

Images from Fisher-Price's virtual toy museum
Fisher-Price tapped set designer and photographer Leila Fakouri to create the virtual exhibits. Fisher-Price

Fisher-Price is celebrating its 90-year legacy with a virtual toy museum that anyone with an Instagram account can explore. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.