This Virtual Toy Museum Celebrates 90 Years of Fisher-Price

Mattel-owned brand's Instagram experience also has a digital gift shop

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Fisher-Price is celebrating its 90-year legacy with a virtual toy museum that anyone with an Instagram account can explore.

The Mattel-owned company has debuted the Fisher-Price Toy Museum, a museum featuring more than 90 different exhibits highlighting toys from the past nine decades. Fisher-Price partnered with Wieden+Kennedy Portland to launch the museum on Instagram at @fisherprice.toymuseum.

“The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s or 2000s, everyone has a memory of their favorite childhood toy, and many of those are from Fisher-Price,” Chuck Scothon, svp and global head of infant and preschool at Mattel said in a statement.

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