John Goodman Urges You to Return to Your Childhood for Fisher-Price

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The new destination for this trip down memory lane is your childhood bedroom, where plastic toys scattered the floor and it always smelled slightly of salty Play-Doh.

In Fisher-Price’s new ad, “Let’s Be Kids,” the invitation to the magical orange-hued land of toys isn’t limited to kids; parents are welcome as well.

Rather than focusing solely on children, this spot attempts to appeal to adults by reminding them what it was like when they used to play with the same toys.

As some of the most iconic toys move across the screen, John Goodman appears, dressed identically to the plastic farmer figurine from Fisher-Price’s Little People collection.



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