Using Authenticity to Deepen Engagement With a New Generation of Football Fans

The NFL uses emotional, youthful storytelling to invigorate and modernize the league

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It’s becoming increasingly crucial for brands to engage with younger consumers in authentic and genuine ways to remain culturally relevant. To do this, the NFL is ramping up its focus on growing its fanbase by creating the right content on the right platform for the right community.  

Tim Ellis, the NFL’s evp and CMO, and Ian Trombetta, the NFL’s svp of influence marketing, joined Adweek’s Brandweek Sports Marketing summit to provide a look behind the curtains into how the NFL continues to grow its fanbase by leveraging emerging platforms and leaning into trends. 



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