How the NFL Competes for—and Wins Over—Younger Fans’ Attention

The league’s strategy includes transforming its players into influencers

a grid of four people on a zoom call with purple backgrounds
CMO Tim Ellis and colleagues spoke at the Brandweek Sports Marketing Summit. Adweek

In the age of Pinterest, Pornhub and Disney+, the National Football League isn’t merely competing against other sports leagues—it’s up against anything and everything that’s vying for time.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.