Sports Marketing

How the NFL Competes for—and Wins Over—Younger Fans’ Attention

The league’s strategy includes transforming its players into influencers

a grid of four people on a zoom call with purple backgrounds
CMO Tim Ellis and colleagues spoke at the Brandweek Sports Marketing Summit. Adweek

By Paul Hiebert

November 16, 2020

In the age of Pinterest, Pornhub and Disney+, the National Football League isn’t merely competing against other sports leagues—it’s up against anything and everything that’s vying for time.

Paul Hiebert
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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