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Unilever will stop marketing food and beverage products to children under the age of 16 across traditional and social media. The global move comes as brands face increased scrutiny around how they market products high in fat, sugar and salt (HFSS) to young people.
In most countries around the world, the food and beverage industry restricts marketing to children under 13 years old.
Since 2020, Unilever has had additional safeguards in place which banned the promotion of food and drinks to kids under 12 in traditional media and to under-13s in social media.
The new self-imposed regulations, however, take this even further with tighter restrictions that aim to “raise the bar” across the industry.
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