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As public health agencies and government officials encourage social distancing to slow the spread of coronavirus, Uber is urging its millions of riders to stay home while it pledges to help healthcare workers and those in need.
The rideshare company created “Uber Stop Moving” with agency Wieden+Kennedy, and has launched the campaign across all of its social channels, which include black-and-white PSAs and mastheads on YouTube and Twitter resembling static video.
The mastheads have a clear message: “This ad isn’t going anywhere.