Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
Uber has signed a deal with the out-of-home ad-tech company Adomni to introduce ad displays on top of a thousand vehicles in three cities by April 1.
While individual Uber drivers—working as independent contractors for the ride-share company—could previously install ad displays on top of their vehicles from third-party operators like Firefly, this agreement marks the first time Uber has rolled out a company-sponsored ad platform of its own.
The partnership with Adomni also opens a new business unit for Uber, called Uber OOH Powered by Adomni, as well as an additional revenue stream for the company, which went public in May 2019.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in