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Uber has signed a deal with the out-of-home ad-tech company Adomni to introduce ad displays on top of a thousand vehicles in three cities by April 1.
While individual Uber drivers—working as independent contractors for the ride-share company—could previously install ad displays on top of their vehicles from third-party operators like Firefly, this agreement marks the first time Uber has rolled out a company-sponsored ad platform of its own.
The partnership with Adomni also opens a new business unit for Uber, called Uber OOH Powered by Adomni, as well as an additional revenue stream for the company, which went public in May 2019.

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