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Working parents rarely have enough time to drive their kids everywhere they want to go, so Uber is offering up its services with a new product for teenagers. Uber Teen launched earlier this year and allows 13- to 17-year-olds to hail rides through their family’s account.
Creative agency Johannes Leonardo led the first ad campaign for Uber Teen, with a trio of films inspired by real stories about parenthood and teenage life. The spots reassure parents that the service will allow them to keep up with key moments in their teens’ lives without making professional sacrifices.
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