Robert De Niro and Asa Butterfield Form an Unlikely Friendship in Uber One Campaign

The ad by Mother argues anyone can benefit from the membership program

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber.

The three-minute film, created by agency Mother London and directed by David Shane, promotes Uber’s membership program Uber One, which encompasses rides, food delivery and other perks. The story begins when the two actors meet on set as De Niro enjoys a meal delivered by Uber Eats.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in