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Much like Kleenex is used as a catch-all word for tissues or Google as the generic term for online search, Uber has become synonymous with ride-hailing. Now the brand wants to create the same association with grocery delivery.
The company’s food delivery service Uber Eats is typically linked with ordering meals from restaurants, but it has also been expanding its grocery business. Its latest ads for the U.K. market, created by agency Mother London, highlight the ease of getting anything from booze to dessert to eggs delivered to your door through Uber Eats.
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