Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Uber’s musical Super Bowl ad unites Sean “Diddy” Combs with a cast of hitmakers to produce a song that will get stuck in people’s heads.
The brand has unveiled its full-length spot ahead of the Big Game on Feb. 12, after previously releasing a teaser starring Diddy. This is its third consecutive Super Bowl ad but the first one promoting membership program Uber One.
The 60-second ad picks up after the teaser, which showed Uber executives negotiating with Diddy to create a memorable tune for Uber One.