Uber Eats Wants to Conquer France, But Culinary Traditions Could Stand in the Way

The brand's campaign attempts to ease the guilt of hesitant French customers

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Food and grocery delivery services expanded rapidly around the world during the Covid-19 pandemic, but in France, this trend clashes with longstanding cultural traditions of dining out at restaurants or taking time to shop and cook at home.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!