CES 2020 Preview: Uber Elevate’s Plan to Bring Ride-Sharing to the Sky

The company will begin testing a helicopter-like vehicle this year

Uber helicopter above a city
Concept art for a new kind of aircraft to fulfill Uber Elevate's ambitions for ride-sharing in the sky. Uber

Since its inception in 2009, Uber has been synonymous with the sharing economy, both the good (easy access to a ride) and the bad (worker exploitation). In the past decade, Uber has grown beyond ride-sharing into food delivery with Uber Eats, cargo and shipping with Uber Freight—and in the next five years, it’s aiming for the sky.

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@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.