Uber's Marketing Layoffs Say a Lot About the Brand's Long-Term Challenges

Ad tech might solve some of Uber's problems, but not all of them

At first glance, yesterday’s bombshell that Uber had slashed 400 people from its marketing department—this on the heels of an $8.1 billion IPO that drove its total marketing value to $75.5 billion—felt counterintuitive. If Uber’s goal is to be the leader in on-demand mobility, recapture some of the public esteem of its early days and, ultimately, turn a profit, why would it take a hatchet to the department that can help get it there?