Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Consumers live in a world where they can rent someone else’s apartment for a weekend, or furniture, or luxury handbags or even a bridesmaid—and now, shoppers can add clothing from their favorite mass retailers to that list.
More and more, subscription services that allow customers to rent a certain number of garments for a fixed cost per month are popping up in the retail space. Though critics say these services could cannibalize an established retailer’s business, turning buyers into renters, early reports show the opposite, according to Christine Hunsicker, founder and CEO of CaaStle, the platform that powers many of these services.