Why the Sharing Economy Has Come to Apparel

Express and Ann Taylor have launched clothing rental subscriptions in recent months

Consumers live in a world where they can rent someone else’s apartment for a weekend, or furniture, or luxury handbags or even a bridesmaid—and now, shoppers can add clothing from their favorite mass retailers to that list.

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This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.