Why the Sharing Economy Has Come to Apparel

Express and Ann Taylor have launched clothing rental subscriptions in recent months

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Consumers live in a world where they can rent someone else’s apartment for a weekend, or furniture, or luxury handbags or even a bridesmaid—and now, shoppers can add clothing from their favorite mass retailers to that list.

More and more, subscription services that allow customers to rent a certain number of garments for a fixed cost per month are popping up in the retail space. Though critics say these services could cannibalize an established retailer’s business, turning buyers into renters, early reports show the opposite, according to Christine Hunsicker, founder and CEO of CaaStle, the platform that powers many of these services.



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This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.