Tullamore Dew Shows a More Diverse View of Ireland in a New Campaign From Opperman Weiss

Singing Irish songs and drinking whiskey isn't just for white men

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Tullamore Dew had one of the loveliest ads of 2013. “Parting Glass” followed four young men singing in the rain, preparing to raise a glass to say goodbye to a friend—not because he’s dying, as viewers initially think, but because he’s about to get married. Simple and heartfelt, the point was to capture the feelings of “melancholy and victory” that Irish music can bring about.

Now, the world’s second largest Irish whiskey brand is back with a new global campaign, “The Beauty of the Blend,” that again features drinking and singing, but this time, the brand is making a point about diversity.

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