Watch the Year’s Most Beautiful Ad About Booze, Rain and Death

Tullamore Dew visits the Irish countryside

Headshot of Tim Nudd

A dreary rainstorm and a friend's apparent death might not seem like promising raw materials for an uplifting ad. But this one takes place in Ireland, so it all makes sense. The two-and-a-half minute spot for Tullamore Dew Irish Whiskey was made by New York ad agency Opperman Weiss and directed by Laurence Dunmore of RSA Films. It features four friends all dressed up and trudging through the gloriously bleak countryside of Ireland, bottle of booze in hand, seeming to eulogize a fallen friend by singing the Irish folk song "A Parting Glass." Lovely stuff. Fast Company has an interview with creative director Paul Opperman, who says the men recorded the song in Saint Kevin's, the stone church in the film, known for its great acoustics. The film tries to capture what Irish music is like, he adds—"that sense of both melancholy and victory at the same time."

William Grant & Sons Marketing Ltd
Shane Hoyne – Global Brand Director

Opperman Weiss
Paul Opperman – Writer
Jeff Weiss – Art Director
Mark Johnston – Executive Producer

Creative Director/Arranger: Jack Livesey
Vocal Arranger: Eamon O'Leary
Executive Producer: David Leinheardt

Bug Edit
Andre Betz Editor
Caitlin Grady Executive Producer

Nice Shoes
Lez Rudge – Colorist
Melissa Dupre – Producer

Heard City
Philip Loeb – Mixer
Gloria Pitagorsky – Managing Director

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@nudd Tim Nudd is a former creative editor of Adweek.