Tripadvisor's Viator Adds Fig as Creative AOR in Hopes of Becoming a Household Name

The brand also selected Ocean Media as its media partner

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Viator, the experiences marketplace that is a part of Tripadvisor, is scaling its marketing this fall with the help of two new agencies of record: Fig for creative and Ocean Media for media.

Viator, which simplifies planning excursions by allowing consumers to do everything from research to booking through its website, has added over 300,000 experiences globally.

“The most memorable part of traveling isn’t the flight or the hotel,” said Laurel Greatrix, vp, brand and communications of Viator.

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