Figliulo & Partners Rebrands as Fig

Judith Carr-Rodriguez takes over as CEO

Like the new name, the new logo is 'bold and quick and easy to understand,' according to founder Mark Figliulo. Fig

Figliulo&Partners, the full-service indie agency founded by former TBWA chief creative officer Mark Figliulo five years ago today, announced that it will retire its formal, slightly stodgy name in favor of a simpler, more youthful moniker. F&P, together with recently-acquired digital shop Hungry, which was also founded five years ago, will now operate as Fig.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.