Travis Scott's Cacti Takes Over Miami as Hard Seltzer Faces Competition From Canned Cocktails

The agave-based beverage occupies the blurry space between ready-to-drink and seltzer

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After launching his own hard seltzer brand earlier this year in partnership with Anheuser-Busch, Travis Scott is taking the 7% agave-based seltzer on tour with him.

Cacti is the official hard seltzer sponsor of Rolling Loud Miami, a hip-hop music festival that Scott is headlining. It takes place this weekend at the Hard Rock Stadium for the first time in two years after it was canceled last year due to Covid-19, briefly rescheduled for May, then pushed back to late July.

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