Inside the First Super Bowl Ad From NBCU's In-House Agency, Starring Iggy Azalea

This Monster Products spot is based on the life of the company's CEO

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When Monster Products founder and CEO Noel Lee prepared to shoot his company’s first Super Bowl ad—in fact, its first ad, period—two weeks ago, “I thought it was just going to be two guys and a camcorder,” recalls Lee, whose company makes headphones, speakers and cables.

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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.

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