Tired of Getting Your Snacks Stolen? Add a Lay's Bestseller to Your Book Collection

The hollowed out editions are made for hiding chip bags

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

According to a recent survey by PepsiCo Frito-Lay, 44% of moms-turned-teachers admitted they’re stashing away their snacks in the hopes that their homeschooled children won’t find them. 

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