Brand Purpose

Frito-Lay Is Not Changing Its Logo for COVID-19

'This is not about brands,' declares the new ad

Medical staff in hallway
Frito-Lay's new 60-second spot is scheduled to debut tomorrow on Good Morning America.Frito-Lay
By Paul Hiebert

April 9, 2020

In recent weeks, a handful of brands have changed their logo to encourage people to stay home and practice social distancing. Not Frito-Lay.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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