According to a recent survey by PepsiCo Frito-Lay, 44% of moms-turned-teachers admitted they’re stashing away their snacks in the hopes that their homeschooled children won’t find them.
To help out moms that just want to keep their chips to themselves, Lay’s designed an unsuspecting hollow book to conceal the bags of chips. The titles for these books are classics with a Lay’s spin, such as L Is for Lay’s, Portrait of a Potato, Flamin’ Hot Desire, Swords and Spuds and Lay’s Expectations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in