Tinder Invites Users to Call a Lyft for Dates to Simplify the Return to IRL Dating

New safety features allow daters to silently share their location with friends and family

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Tinder may not be able to guarantee that chemistry on a dating app will translate into a real-life connection, but in a new partnership with Lyft this week, it’s easing those first-date jitters by giving users one less thing to worry about.

Throughout the pandemic, dating apps have been encouraging people to stay at home by rolling out features to make socially distant dating easier, including free virtual experiences, profile add-ons and digital date ideas.

But in a first since last March, some users are signaling that it may be time to get back out there and date in person.

Top line

This week, Tinder announced that users will be able to order a car for their dates seamlessly through the app.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in