Seeing a Spike in Activity, Dating Apps Respond to Pandemic With Digital Date Ideas

Hinge, Tinder, Bumble and OkCupid encourage users to set up virtual dates while social distancing

Tinder, Bumble and Hinge offer new features for members to video chat or connect internationally. Tinder, Bumble, Hinge

In mid-March, Jessica Ross, an administrator at a law firm in Washington, D.C., had been self-isolating at home for a few days when she decided to start swiping on a dating app out of boredom. Ross said the app was booming with people excited to chat while stuck at home with one natural, unfortunate conversation starter—the COVID-19 outbreak.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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