Customer Experience

Hinge Redesign Aims to Streamline the Online Dating Process

New features and illustrations cater to singles trying to find love in a pandemic

Illustration of Hinge's new design
Hand-drawn illustrations accompany Hinge's new app design and prompt features.Hinge
Headshot of Ian Zelaya
By Ian Zelaya

 

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Online dating was tricky enough for singles before the pandemic. And since March, dating apps have been experimenting with a variety of ways—from video chat features to virtual experiences to profile add-ons—to help members find romantic connections in an isolating and depressing year.

Hinge’s latest effort to help streamline the dating journey for members involves a new visual design and features to avoid those who won’t be compatible, and the often awkward small talk that comes with initial conversations.

Today,

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Headshot of Ian Zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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