Hinge Redesign Aims to Streamline the Online Dating Process

New features and illustrations cater to singles trying to find love in a pandemic

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Online dating was tricky enough for singles before the pandemic. And since March, dating apps have been experimenting with a variety of ways—from video chat features to virtual experiences to profile add-ons—to help members find romantic connections in an isolating and depressing year.

Hinge’s latest effort to help streamline the dating journey for members involves a new visual design and features to avoid those who won’t be compatible, and the often awkward small talk that comes with initial conversations.

Today,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in