Hinge Redesign Aims to Streamline the Online Dating Process

New features and illustrations cater to singles trying to find love in a pandemic

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Online dating was tricky enough for singles before the pandemic. And since March, dating apps have been experimenting with a variety of ways—from video chat features to virtual experiences to profile add-ons—to help members find romantic connections in an isolating and depressing year.

Hinge’s latest effort to help streamline the dating journey for members involves a new visual design and features to avoid those who won’t be compatible, and the often awkward small talk that comes with initial conversations.

Today,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in