Customer Experience

Hinge Redesign Aims to Streamline the Online Dating Process

New features and illustrations cater to singles trying to find love in a pandemic

Illustration of Hinge's new design
Hand-drawn illustrations accompany Hinge's new app design and prompt features.Hinge
Headshot of Ian Zelaya
By Ian Zelaya

December 8, 2020

Online dating was tricky enough for singles before the pandemic. And since March, dating apps have been experimenting with a variety of ways—from video chat features to virtual experiences to profile add-ons—to help members find romantic connections in an isolating and depressing year.

Headshot of Ian Zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

Recommended articles
Related Articles

CPG & Grocery

Vita Coco Is Surprising Fans With Personalized Coconuts in the Mail

By Ian Zelaya

Marketing Innovation

How Do You Create a Successful Brand Collaboration in a Crowded Market?

By Ian Zelaya

a brown arch with pre-date meditation written over it and the headspace and hinge logos beneath

Customer Experience

Hinge and Headspace Want to Calm Pre-Date Nerves and Self-Doubt

By Ian Zelaya

Adapting to Crisis

Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?

By Ian Zelaya

Microlearning
View All


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI


Understanding How Social Values Can Help Brands Build Trust and Make Connections

You Might Like


Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape

By Matt Miller


Focus on the Facts and Stop Guessing Who Your Future Customers Are

By Loch Rose


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence


Can the Digital Ad Experience Be Saved?

By Viant