Hinge Redesign Aims to Streamline the Online Dating Process

New features and illustrations cater to singles trying to find love in a pandemic

Illustration of Hinge's new design
Hand-drawn illustrations accompany Hinge's new app design and prompt features. Hinge

Online dating was tricky enough for singles before the pandemic. And since March, dating apps have been experimenting with a variety of ways—from video chat features to virtual experiences to profile add-ons—to help members find romantic connections in an isolating and depressing year.

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ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.