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New year, new hookup. As people set resolutions, some with a fresh approach to romance, the first Sunday in January is the busiest day of the year in online dating—known as Dating Sunday. On Tinder alone, the number of messages sent across the app surges by 22%, while likes increase by 18%.
Dating Sunday (falling on Jan. 7 this year) is also a major marketing moment for platforms like Tinder, with Match Group chief dating expert Rachel DeAlto once calling it the “Super
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