TikTok's New Creator Marketplace API Is Its Latest Appeal to Advertisers

The platform is strengthening its ties with influencer marketing agencies

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

In April, influencer marketing agency Whalar announced it was hiring for 85 new positions. If co-founder Neil Waller could attribute this lightning growth to one industry force, it would be TikTok. 

“It’s been a crazy year to say the least, but that’s a sign of the category,” he said. “TikTok is engaging with the creator economy in a way that no other platform has ever done before.” 

TikTok has developed a new creator marketplace API (application programming interface) that allows influencers to tap into first-party data and find new work while taking some of their power back.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in