Tide Wants Everyone To Wash Their Laundry in Cold Water

A new campaign highlighting sustainability features Ice-T, Vanilla Ice and Stone Cold Steve Austin

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Because using hot water requires more energy and puts more strain on the environment, Tide is encouraging people to instead use cold water when washing their clothes.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in