Super Bowl

Tide's Hilariously Odd Super Bowl Ad Stars Jason Alexander, in Disrespected Hoodie Form

After a year of masks covering faces, the brand wanted to put a face front and center

jason-alexander-hoodie-tide-super-bowl-2021 — The spot is also set to a song many Seinfeld fans already associate with Jason Alexander.Tide

By T.L. Stanley

January 28, 2021

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

A teenage boy’s sweatshirt gets used and abused in a Tide ad set to run in Super Bowl 55—but this is more than a day in the life of a grimy, generic jacket.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Recommended articles