The Big Game

Tide's Hilariously Odd Super Bowl Ad Stars Jason Alexander, in Disrespected Hoodie Form

After a year of masks covering faces, the brand wanted to put a face front and center

The spot is also set to a song many Seinfeld fans already associate with Jason Alexander.Tide
By T.L. Stanley

January 28, 2021

A teenage boy’s sweatshirt gets used and abused in a Tide ad set to run in Super Bowl 55—but this is more than a day in the life of a grimy, generic jacket.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Recommended articles
You Might Like

The Future of the Media Industry Starts With Customer Experience

By Salesforce

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

By Dana Moroze

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}