Tide’s Hilariously Odd Super Bowl Ad Stars Jason Alexander, in Disrespected Hoodie Form

After a year of masks covering faces, the brand wanted to put a face front and center

The spot is also set to a song many Seinfeld fans already associate with Jason Alexander. Tide

A teenage boy’s sweatshirt gets used and abused in a Tide ad set to run in Super Bowl 55—but this is more than a day in the life of a grimy, generic jacket.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.