Through Its Rebrand, Facebook Hopes to Rebuild Trust

The platform changed its logo while trying to navigate further brand damage

facebook logo surrounded by zig zag lines
However you choose to view Facebook’s motivations, one thing is clear: This is largely a cosmetic change. Getty Images, Facebook

Facebook recently unveiled a new corporate logo and brand identity, adding another item to a list of questionable decisions made by the company as of late. As was generally the case with many of the marquee rebrands in 2019, people weren’t happy with Facebook’s either.

@pamwebber_sf Pamela Webber is chief operations officer at 99designs.