After 2 Years, Has Everyone Finally Chilled Out About the Instagram Logo?

The contentious update that sent the internet into a frenzy

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Five years ago, Australia-based cook Ann Reardon posted a new how-to video to her YouTube channel on how to bake a chocolate mousse cake. But this was no ordinary cake. Its slices were flawless renderings of the Instagram logo, right down to the color bands (which Reardon created with strawberry, lime and mango Jell-O).

Then, last summer, Reardon added another Instagram cake to her channel. After all, the time had come. “I made this other chocolate dessert with the old logo a long time ago now,” she explained.

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This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.