After 2 Years, Has Everyone Finally Chilled Out About the Instagram Logo?

The contentious update that sent the internet into a frenzy

GIF of new multicolored Instagram logo
Giphy

Five years ago, Australia-based cook Ann Reardon posted a new how-to video to her YouTube channel on how to bake a chocolate mousse cake. But this was no ordinary cake. Its slices were flawless renderings of the Instagram logo, right down to the color bands (which Reardon created with strawberry, lime and mango Jell-O).

This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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